Los Angeles woke up with some very colorful with green paint, posters and various "streamers" throughout the city, while the actress, singer and designer, Selena Gomez and a group of young people held its new alliance with the adidas brand NEO.Mischief and fun pranks announced that youth lifestyle, adidas NEO brand has appointed Selena Gomez as its new global icon of style and designer invited into an Alliance to three years that goes until the end of 2015.
Selena will work with NEO to design and develop lines for seasons that consumers and their fans will love, starting in the autumn / winter of 2013. She will also be the face of collections during the year and will appear in print, digital, at point of sale and spectacular campaigns which will start in February 2013.
She will identify your favorite garments, which will be the first of many opportunities that will have Selena to communicate his personal style to his fans.
Selena Gomez commented adidas Neo is the new brand for young people and their designs are fun
and easy to use, which makes it the perfect brand for your lifestyle."It's a great partnership for my since NEO is indeed concerned by style and have fun with fashion at the same time that allows you to be yourself." "This is something that has always been important to my and is also important for my fans: knowing that can express themselves by wearing clothing that wish and that makes them feel good about themselves".
"I'm enjoying being involved in the design process and NEO is leaving me to have fun with this. Can I use the clothes first and give my opinion. I can't wait to see the results of the new collection. I'm excited that it also allows my fans get involved and that may be with me in this adventure"said Selena.
Hermann Deininger, Director of Marketing for adidas Brand, commented that the fundamental inspiration for the adidas brand NEO is the youth culture - seeking adventures, unexpected surprises and emotions.
"Selena showed how much these features expressed his naughty and fun personality to"colorize"Los Angeles." Young people everywhere admired his natural sense of fashion and style as well as his charisma and warmth. "We are excited to Selena have to help us has communicated the spirit of adidas brand NEO globally and celebrate the power of freedom of expression through its new collection designs with us". He said Deininger.
Fans can see Selena "coloring" in Los Angeles on the Facebook page of the contest, in addition to participating in the competition to meet Selena Gomez in the fashion event NEO which will be held in February 2013. Fans observe the film of Selena "coloring" and answer five questions within a period of two weeks for your chance win one trip everything paid for them and a guest.